TikTok Marketing: How We Grew Our Brand on TikTok from 0 to 100K Followers in 1 Month

In today's digital landscape, social media platforms have become powerful tools for businesses to promote their brands and reach a wider audience.

Among these platforms, TikTok has emerged as a popular platform for marketing campaigns due to its massive user base and engaging content. 

As a digital marketing agency, we, of course, hopped on the platform to experiment and, simultaneously, grow our company presence on the platform. 

We grew our account from 0 to 100K in just one month, so let’s dive into the strategies and tactics that played a crucial role in our success. 

We started our TikTok account to share marketing insights. Being helpful instead of broadcasting how great you are = value-add content for your users.

1. Understanding the TikTok Platform

Before diving into TikTok marketing, it is essential to understand the platform. TikTok is known for its short-form videos, creative content, and algorithm-driven recommendations. By grasping the unique features and user behaviour on TikTok, we were able to tailor our marketing efforts to fit the platform's dynamics. We wanted to create videos that were short and concise videos, giving our audience the necessary information and marketing tips. 

2. Identifying and Targeting Our Audience

Defining a target audience is a fundamental step in any marketing strategy. By conducting thorough market research, we identified the demographics, interests, and preferences of our potential TikTok audience. Knowing who wanted to engage allowed us to create content that resonated with them, ensuring higher engagement and increased chances of going viral. We analyzed how our videos performed every few weeks and looked at which types of videos our audience enjoyed watching. By understanding what kind of content our audience wants the most, we created videos that catered to that interest. One of our videos reached over 30M views and another over 10M views because of this strategy.

It’s important to catch the attention of the user in the first 3 seconds of your video. Once the user is engaged, share tips and tricks so that users are more likely to save the video and come back to it later. 

3. Creating Engaging and Shareable Content

One of the most significant factors in TikTok's success lies in its ability to capture users' attention within seconds. To stand out from the crowd and attract followers, we focused on creating unique, visually appealing, and entertaining content. We experimented with various video formats, including challenges, duets, and trends, while infusing our brand's personality into each video.

On our TikTok account, we’ve been actively responding to our comments so that everyone feels heard. Whether that be a simple “We hope you enjoyed this video” or giving them additional tips catered to their inquiry, we try to make sure everyone knows that they are being heard. 

4. Engaging with the TikTok Community

Building a strong presence on TikTok requires active engagement with the community. We responded to comments, engaged with other creators' content, and utilized TikTok's duet and stitch features to interact with popular videos. Community engagement can be in the form of posting video replies, liking comments, or even replying to comments. Users will feel like they are being heard, and if they have any questions, they will feel like we, as a brand, are taking care of our followers and being genuine with them. By fostering real connections and becoming part of the TikTok community, we established brand loyalty with followers who enjoy our content.

5. Optimizing Hashtags and Captions

By utilizing relevant hashtags and captions, we increased the visibility of our content, attracting more users and potential followers. When users are looking for something specific like #InstagramMarketing or #SocialMediaMarketing, our video will pop up in their search results. 

Growing a brand's TikTok account from zero to 100K followers in just one month requires a well-planned and executed strategy. By understanding the platform, identifying and targeting our audience, creating engaging content, engaging with the community, optimizing hashtags, and consistently monitoring data, we achieved remarkable growth and established our brand's presence on TikTok. 

Remember, the key to success lies in creativity, adaptability, and staying true to your brand's values while embracing the dynamic nature of the platform. Our platform is still growing, and we can’t wait to see what’s in store for us in the future.