TikTok: The Rising Star of Social Media Marketing

In recent years, TikTok has exploded in popularity, quickly becoming one of the most widely used social media platforms globally. And as its reach continues to grow, it's no surprise that marketers are taking notice. 

According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for influencer marketing. The app's high engagement rates and massive user base make it an attractive platform for brands looking to reach a wider audience and build brand awareness. In this blog post, we'll explore some of the most effective TikTok marketing strategies for B2B and B2C brands, including influencer marketing, user-generated content, and more.

Building Your TikTok Army - The Power of Influencer Rosters

One of the most popular ways brands leverage TikTok's massive user base is through influencer marketing. By partnering with popular TikTok creators, brands can tap into their massive followings to reach a wider audience and build brand awareness. 

And the numbers speak for themselves: according to a survey by Influencer Marketing Hub, a whopping 69% of marketers said they plan to increase their influencer marketing budget. And it's no wonder why - the average engagement rate for TikTok influencers is an impressive 17.96%, compared to just 1.6% on Instagram. By building a roster of influencers on TikTok, brands can quickly and effectively reach new audiences and build a stronger, more engaged following.

BTS Content: Behind the Scenes for B2B Marketing

If you're a B2B marketer, providing an inside look at your operations, production processes, and company culture can be an effective way to engage your audience. According to a survey by Livestream and New York Magazine, 80% of respondents said they would rather watch a live video from a brand than read a blog post, and 82% said they prefer live video to social media posts.

Educational Content: An Essential Tool for B2B Marketing

Another critical component of B2B marketing is providing educational content that showcases your products or services. According to a study by LinkedIn, 55% of B2B buyers say they view at least five pieces of content before making a purchase decision. And a survey by HubSpot found that 68% of B2B buyers preferred learning about a product through a short video.

UGC: The Power of Authenticity in B2C Marketing

For B2C marketers, user-generated content (UGC) can be a powerful tool for building trust and engagement. A study by Bazaarvoice found that 51% of consumers trust user-generated content more than other forms of marketing. And a survey by Olapic revealed that 60% of consumers said that UGC was the most authentic form of content.

Short-Form Video Ads: A Winning Strategy for B2C Marketing

When it comes to promoting products or services, short-form video ads have become a popular choice for B2C marketers. A report by SocialBakers found that the average engagement rate for TikTok ads is 13.86%, compared to 3.22% on Instagram. And according to a survey, 69% of consumers said they found TikTok ads entertaining, and 58% said they were relevant to their interests.

Brand Challenges: Building Buzz and Engagement

Finally, brand challenges are another great way to expand awareness and build engagement. In a case study by TikTok, e.l.f. Cosmetics' #eyeslipsface challenge received over 5 million user-generated videos, resulting in 2 billion views and a 276% increase in sales.

In conclusion, whether you're a B2B or B2C marketer, there are plenty of effective strategies you can use to reach your audience and build your brand. By staying up to date on the latest trends and leveraging the power of social media, you can take your marketing efforts to the next level. At Catalyst Agents, we're here to help you every step of the way.