BC Liquor Stores
WeChat Strategy｜WeChat Advertising｜WeChat Content Creation｜Weibo Strategy｜Weibo Content Creation
The Challenge
To promote the year's Bordeaux release dates and locations.
Our Approach
The annual Bordeaux wine release is especially popular amongst Chinese consumers, so we designed the Weibo Sponsored posts to highlight how this year's release had the highest number of 100-point wines.
With our WeChat advertorial, we had corresponding QR codes for each product, to ensure we could provide data insights for let the client know which wine generated the highest number of clicks and interest from shoppers.
Results
Weibo: 168K post views, 49 shares and 221 clicks to site.
WeChat: 8148 article views, 258 article shares, 421 QR code scans to visit product details on website.