ASPAC Developments CNY 2020

Create an innovative, unique and elegant Chinese New Year event experience to celebrate the Lunar New Year of the Rat.

After reviewing the client's brand values and positioning in the market, we were inspired to modernize a traditional Chinese concept to emphasize the Client's international roots back in Hong Kong, China, and also their experience building truly world-class residential communities in Vancouver.

The traditional Chinese event is known as 'The Emperor's Feast' (滿漢全席）and originated during the Qing dynasty when the Emperor wanted to promote harmony amongst his people. The feast presented a minimum of 108 dishes, with 54 from the North and 54 from the South. For those who have had the pleasure of traveling around Mainland China to experience its various culinary delicacies, you would know that the cuisines vary greatly in different regions of China.

We decided to focus on an East meets West concept, and instead of focusing on the culinary component, so we updated the concept to create a week-long exhibit that featured 108 eastern and western lifestyle objects, products, and experiences that would improve the standards of living for our real estate client's homeowners. We came up with the name 鴻運盛宴 for the event, which stands for good fortune and prosperity. In English, this event would come to be known as the ‘Feast of Prosperity’ - a treat for our senses incorporating inspirational designs, homeware, kitchenware, and trinkets to make each day living in an ASPAC home better.

Each of the 108 gifts was allocated as a surprise gift for homebuyers during the Lunar New Year promotion, where the sophisticated homes would sell for $1080 per square feet regardless of which floor the condo was located on, a tremendous savings opportunity for homebuyers.

500 attendees to the presentation centre on opening day. 40+ homes sold during our campaign period.