Contessa is a premium apartment located on the Cambie Corridor, with Queen Elizabeth Park as their backyard. Our team managed the Chinese WeChat and Weibo Strategy, from media placement to content creation, for them to largely increase their online presence. We consistently highlighted the luxury and premium Westside lifestyle in the content in order to effectively target Contessa’s intended audiences. The campaign was a success, with over 100 homes sold on the project's grand opening weekend.