We are beyond thrilled to announce that our very own Florence Leung, Founder and President of Catalyst Agents, has been recognized in the prestigious EY Entrepreneurial Winning Women™ North America Class of 2024! 

This honour highlights Florence’s incredible leadership, entrepreneurial spirit, and unwavering dedication to breaking boundaries in the world of cultural marketing. It’s a proud moment for all of us at Catalyst Agents to see our visionary leader celebrated on such a respected platform.

See the list of amazing women here!

What is the EY Entrepreneurial Winning Women™ Program?

The EY Entrepreneurial Winning Women™ program identifies women entrepreneurs whose companies have the potential to scale and make a significant impact. This year, Florence was selected as one of only 23 women across the U.S. and Canada, showcasing the incredible growth and innovation happening right here at Catalyst Agents.

For those of us lucky enough to work alongside Florence every day, this recognition is no surprise. Her passion for culturally inclusive marketing has driven our team to new heights, and this award affirms what we’ve always known—Florence is a true trailblazer in her field.

Florence Leung: A Visionary in Cultural Marketing

When Florence founded Catalyst Agents, she had a bold vision—to bridge cultural divides and create marketing campaigns that truly resonate with diverse audiences. Over the years, she has grown the agency into a leading player in the world of cultural marketing, partnering with major brands like Concord Pacific, SkinCeuticals, La Roche Posay, and Max Mara.

But more than that, Florence leads with heart. Her commitment to authentic, respectful marketing that transcends language barriers has been inspiring for all of us. She’s built a team that believes in the power of inclusive storytelling, and under her guidance, Catalyst Agents has delivered campaigns that connect on a deep level, ensuring no message gets lost in translation. We always say, “Don’t only tell clients what is doing well, but what isn’t, and provide a solution to that problem.” 

Florence Leung on Receiving the EY Entrepreneurial Winning Women™ Award

Florence’s excitement at being selected for the EY Entrepreneurial Winning Women™ Class of 2024 was felt throughout our entire team. She shared:

“It’s such an honour to be recognized by EY as part of this incredible group of women entrepreneurs. I’ve always believed in the power of culturally informed marketing, and it’s amazing to see how much demand there is for this approach. With the support of the EY network, I’m excited to take Catalyst Agents to new heights and continue making an impact in the marketing world.”

At Catalyst Agents, we couldn’t be prouder to see Florence acknowledged for the tireless dedication she pours into this agency every single day. It’s her leadership, creativity, and drive that have made our team what it is today—and this award is just the beginning of what’s to come!

This milestone is not only a huge accomplishment for Florence but also for everyone at Catalyst Agents. Being part of the EY Entrepreneurial Winning Women™ community opens up exciting new opportunities for our agency. Florence will have access to a global network of resources, mentorship, and executive education—all of which will help us grow even stronger as a team and continue delivering impactful, world-class marketing solutions.

With Florence leading the charge, there’s no limit to what Catalyst Agents can achieve. This recognition by EY is a celebration of the hard work and creativity that Florence brings to every project, every strategy, and every client partnership. It’s also a powerful reminder of how far we’ve come as an agency and how much further we will go with her vision guiding us.

Congratulations, Florence! Our team is incredibly proud to work with you, and we’re excited to see how Catalyst Agents will continue to grow, innovate, and inspire under your leadership.