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TIKTOK MARKETING -- 3 TikTok Ads Formats to Help You Get More Sales This Holiday Season

Betty Shen

As the holiday season approaches, businesses are looking for ways to reach potential customers and make sales. TikTok, with over 1 billion active users worldwide, has become a popular platform for businesses to advertise their products and services. In fact, according to a recent study, 63% of TikTok users have purchased after seeing a product or service advertised on the platform.

1. Spark Ads

Spark Ads are a type of TikTok ad that allows you to repurpose existing videos from creators. This is a great way to reach a wider audience and tap into the creativity of TikTok's talented community.

How to use Spark Ads:

  1. Find an existing video from a creator that you want to use.

  2. Get the creator's permission to use their video.

  3. Create a Spark Ad using TikTok Ads Manager.

  4. Set your budget and target audience.

  5. Launch your Spark Ad.

2. Promote Ads

Promote Ads are a type of TikTok ad that allows you to boost your existing organic content. This is a great way to get more eyes on your videos and reach potential customers who are already interested in your brand.

Click the “promote” button that pops up when you click share and select the goal of this promotion.

You can use the default target audience that TikTok suggests but if you have a specific target audience in your strategy, we recommend choosing your audience as seen on the right side.

You are able to choose how much money you put into the ad per day and TikTok will also show you the estimated number of views (or the goal you set previously).

How to use Promote Ads:

  1. Create a TikTok video.

  2. Upload your video to TikTok Ads Manager.

  3. Set your budget and target audience.

  4. Launch your Promote Ad.

3. In-Feed Ads

In-feed ads are a type of TikTok ad that appears in users' feeds. These ads can be up to 15 seconds long and can include images, videos, or text.

This is an example of an in-feed ad we see when we are scrolling through the For You Page on TikTok.

How to use In-Feed Ads:

  1. Create a TikTok ad.

  2. Upload your ad to TikTok Ads Manager.

  3. Set your budget and target audience.

  4. Launch your In-Feed Ad.

Additional Tips for Getting More Sales on TikTok This Holiday Season:

  • Create high-quality video ads that are engaging and attention-grabbing.

  • Use relevant hashtags to reach a wider audience.

  • Target your ads to specific demographics and interests.

  • Track your results and make adjustments to your campaigns as needed.

  • Use TikTok Analytics to understand your audience and see what's working and what's not.

By using these three TikTok Ads features and following these additional tips, you can increase your chances of getting more sales this holiday season. TikTok is a powerful platform that can help you reach a large audience and grow your business. So don't miss out on this opportunity to connect with potential customers and increase sales.