Finding your optimal style on TikTok can be baffling. In this article, we will share some popular types of videos on TikTok with you so you will have a better idea about which types of videos work best to grow your account. 

1. Informational

Informational videos provide valuable yet entertaining content to your audience.

You need to have an idea of the information you want your audience to walk away with. Either technical information like social media updates or personal reviews on your favorite cafes in Gastown, it is extremely crucial to set the context at the beginning of your videos. As you know, TikTok is overwhelmed with infinite videos created by a sea of creators. If you don’t start with a strong hook and use captions, viewers will be scrolling to the next video.

If you are doing a personal review on your favorite cafes in Gastown, you could start your video with the text “Top 3 cafes in Gastown you can’t miss!” on top of an eye-catching cover of the video. 

2. Vlogs

No matter how ordinary you think your life is, curious audiences might still be drawn to learn about your daily life in your vlogs videos. Generally, viewers love watching vlogs including daily interactions with people ranging from the hotdog stand owner you buy from every day, families, to your co-workers or even pets! That’s why you want to use a wide variety of footage and creative cuts to keep your viewers hooked. 

Providing commentary with voice-overs also helps lock in the viewer’s interest and tie the whole video together. 

3. Step by step videos

Step by step video is spectacular in keeping viewers engaged as viewers love learning and discovering something new. The key here is to make the title as catchy as possible but also keep the content consistent with the title. 

For instance, “3 exercises to get Terminator’s arms” or the “Quickest and tastiest smash burger recipe”. Providing a voice-over with TikTok captions keeps your process clear for viewers.  Most TikTok videos are shorter than 30 seconds, with catchy titles to make viewers more inclined to click into it to watch the video.

4. TikTok Challenge Videos

TikTok challenges are incredible to gain popularity and new followers. When you scroll through your feed, you will already start noticing some trends like the #milkcratechallenge that went viral 2 weeks ago. However, some of these challenges are extremely dangerous. DON’T DO IT. There have been numerous injuries reported with people attempting the challenge, TikTok also publicly stated that they removed videos and discouraged content that glorifies dangerous acts. Doing dangerous acts will also pose harm to your account growth. 

Instead, go to #fyp or do a search for trending hashtags on TikTok and create a video on the same theme using a similar set of hashtags. Some viral videos will also be using similar effects, songs, or text. If you do not want to copy already popular trends, you can think of how to add these kinds of viral elements and make them relevant to your content creation.

If you are looking for more insider tips to grow your TikTok, stay tuned to our weekly updates!

From campaign strategy to creative design and ads placement, we are the one-stop shop to help you build your presence on TikTok, the next social media platform every brand and business wants to be on.

Contact us today at info@catalystagents.com to schedule a time with us to learn more.