TikTok Advertising Now Available with Catalyst Agents!

May 26, 2020 Florence Leung

You can’t deny it - TikTok is the next social media wave. In the past quarter, TikTok has seen its Canadian user base grow by 44% to 7.5M users.

You may have dismissed it as an ‘app for teens’, but recall that Facebook was once the ‘app for college students’, and it’s now the world’s largest social media network.

You, your mom, and your grandma are all on it.

If you have been scrolling through TikTok videos lately, you would have noticed parents on TikTok with captions that read: “make us more popular than our kids”. Other trending hashtags? #MomsofTikTok with over 7.4 BILLION TikTok videos created using that hashtag.

Still think it’s an app for teens?

If you spend enough time on Instagram, you will notice that a lot of Instagram influencers are now creating TikTok videos and posting it onto their Instagram accounts. Why? Because they are trying to build a user base there because everyone they know is now on TikTok!

Despite gaining initial popularity with teens, the user base shows strong growth in the 20s and 30s demographic, which covers the coveted millennial audience group.

Still have doubts? Here are some stats to blow your mind.

It’s the 2nd most downloaded app in the world in 2019 with 738M downloads.
TikTok has the highest social media engagement rates per post compared to Instagram and Twitter. The more followers you have the less engagement you have nowadays on social media, but even for accounts with over 100K followers, TikTok still provides an average 5.3% engagement rate versus Instagram’s 1.1%!
It has 119M Active Users in India
500M Active Daily Users in China
800M Active Users Worldwide
It’s available in 154 countries

Seeing as we are always looking for different opportunities to our clients build stronger relationships with their target audiences, we have been enlisted as an Agency partner of TikTok, which means we can now run TikTok ads for businesses!

TikTok has consistently proven to deliver higher retention rates, conversion ratios, and clickthrough rates, so if you are considering trying out TikTok ads for your business, now is the time, before the landscape becomes too cluttered (like Facebook and Instagram).

From campaign strategy to creative design and ads placement, we are the one-stop-shop to help you build your presence on TikTok, the next social media platform every brand and business will want to be on.