Our team managed multiple social platforms from the start of this project. As a result, 394 downtown Vancouver homes were sold in 90 days. We were responsible for social media strategy, branding, and media buy. We generated original content and photography, as well as covered the grand opening and other home buyer events on social media.
Covering a full city block, One Burrard Place will define a new neighbourhood and shift the heart of the city. An elegant silhouette towering above its surroundings, the sophisticated confidence of this signature tower will become an iconic addition to a world–famous skyline.
Our team has worked with Concord Pacific for the past 5 years as their Social Media team to build their online presence from the ground up. We started first with Facebook, Twitter, and then moved into Instagram, WeChat and Weibo, and now finally we are beginning to build the brand's presence on Snapchat. Over the years we have successfully created and defined the online Concord Social community brand and Concord Pacific corporate brand online, as Canada's Largest Urban Community Builder.
6,800+ followers on Concord Social Facebook, 1500+ followers on Concord Pacific Facebook, 2800+ followers on Instagram, 3000+ followers on WeChat and growing, Concord Pacific allows us to develop and implement innovative collaborative campaigns with each of their communities and we are grateful for the opportunities they have given us.
Burrard Place Commercial Office Launch
Our team assisted with the digital strategy both in English and Chinese for the launch of the Burrard Place Commercial Offices in Downtown Vancouver. A coveted blue chip investment in the heart of the booming real estate market, our social media efforts quickly brought buyers through the door and the commercial offices sold out within the first month.
Our team was on site to provide live social media coverage of the launch events to prospective buyers to give interested buyers a reason to join in the conversation online even if they were not in attendance. We highlighted the delectable culinary delights prepared by the Boulevard Restaurant and Oyster Bar team led by award-winning chef Alex Chen. The city's celebrate "luminaries", respective influencers in their industries, are minted as part of the on-demand Star Services provided to Burrard Place buyers.
Prime Magnum Projects
WEIBO | WECHAT
Our team handled all the Chinese social media content creation, channel management and advertorial placement. We also engaged promotional partners such as Social Shopper and Miss 604 to promote the project grand opening within the Surrey District. We identified a soft angle to market to western social media channels by hosting Surrey’s first public picnic party. The grand opening event was a great success with over 380 groups and over 200 homes sold within the first month.
Concord's Christmas Weekend
Our team has worked with Concord Pacific for the past 4 years as the event planners for this meaningful fundraiser in partnership with the Roundhouse Community Center. The event generates over $10,000 in donations to afterschool programs for kids and also to local daycares. Our team is proud to be a part of this ongoing annual tradition. Each year over 300 families take part in our charitable horse carriage rides, santa's photos, cookie decorating, and live musical entertainment.
Gucci x One Pacific
SOCIAL | EVENT PLANNING
We organized the sales project launch for the One Pacific project for Concord Pacific and brokered their collaboration with GUCCI to stylize the show suite with GUCCI products. The brand association elevated the branding of the development and over 80% was sold within the first month of release. Below are photos from the video and photo shoot of the models at the fashion show, a part of the sales launch event.
De Beers x Concord Gardens
SOCIAL | EVENT
With the launch of a new phase of Concord Gardens we created and managed the online Diamond Campaign to highlight the exquisite amenities part of the masterplan community. An exclusive diamond gala was held for the grand opening to highlight the diamond quality amenities for Concord Gardens.
ZED Studio Website Design
In partnership with Verb Studio, we strategized the rebranding and site layout for ZED Studio - an architectural design company in Greater Vancouver. We updated the website to give it a modern one-page scroll layout, condensing the pertinent details and contact information onto the landing page. The portfolio is kept as a separate page and the architect's featured profile on Houzz is highlighted to showcase his established track record.