Chinese PR

Our team has handled Chinese PR for local, national and international brands, helping our clients craft timely, relevant and appealing stories for the Chinese audience. Below are highlights from our Chinese PR portfolio.

 
 

Tung Wah Group of Hospitals

Tung Wah Group of Hospitals is Hong Kong's largest and first charitable organization. TWGH operates 321 services centres, including 5 hospitals and 30 Chinese and Western medicine services centres, 55 education services centres, 229 community services centres that cover elderly, youth and family, rehabilitation and traditional services, as well as the Tung Wah Museum and TWGHs Maisy Ho Archives and Relics Centre, which were established to promote, restore and preserve the heritage and relics of TWGHs, with an aim to protect and preserve local traditional culture.

Results

1 print interview, 1 online news outlet interview, 1 magazine interview and 1 TV segment interview. Coordinated press / media attendance at celebratory dinner for the Tung Wah Group of Hospitals delegation. News release was distributed to main Chinese news outlets and reached over 549,000 viewers and readers.

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The Paramount

The most successful development in Richmond, British Columbia, by Keltic Canada. A masterplan community of 3 iconic residential towers and 1 AAA strata office tower that generated stellar results with 325 homes and offices sold within 60 days. 

Results

Coordinated press and media to attend VIP event, 7 of the largest Chinese news media outlets attended. 
A double-page spread in Ming Pao magazine covering the event, interviews with 2 news outlets for the client's management team, online coverage of the event from influencers and news outlets resulting in over 150,000 reached on WeChat, Weibo, online and in print.

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Axion Ventures (TSXV: AVX)

Axion Ventures is an Investment Issuer with majority ownership in Axion Games, an online video game development and publishing company headquartered in Shanghai, China as well as in True Axion Interactive Ltd., its video game development company headquartered in Bangkok, Thailand cofounded with True Corporation. Axion Ventures also maintains holdings in other innovative technology companies. Their latest game called 'Rising Fire' has launched in China as a joint venture with Tencent, the world's largest game distributor by sales revenue. 

Results

Media lunch and presentation with 6 of the largest Chinese news media outlets, resulting in 1 newsprint article and 4 online articles reaching a circulation of over 70,000 readers on WeChat, Weibo, online and in print.1 exclusive double-page magazine print interview with Founder and CEO Todd Bonner in Vancouver's highest circulated independent newspaper with 370+ outlets.

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