Diner en Blanc Vancouver hosted 6000 guests this year and our team managed the social media campaign for Concord Pacific, which intrigued audiences with a trip for 2 to attend the exclusive, invite-only Diner en Blanc Paris 30th anniversary happening in 2018. This campaign generated over 7000 new organic followers for the Concord Social account over 2 weeks.
Budweiser x CNY
This campaign was a pilot for beer company Budweiser to market to the West Coast Chinese audience during the popular Lunar New Year time period.
Budweiser had designed a limited edition product to celebrate the special occasion. Our role was to lead the Chinese social media outreach with content generation and online media placement, along with direct marketing efforts to Chinese restaurants to carry the product for the Chinese New Year time period.
As a result, the Chinese online articles drew in over 15000 reads. Despite given a tight turnaround of one week, a total of 11 restaurants were on board to carry the product and feature it in their festive menus.
This event was for the official launch of the Aberdeen Square shopping mall in Richmond on June 6, 2015. The brands that collaborated on this event launch were all prestigious brands with world-class speakers brand Burmester, premium whiskey Johnnie Walker, tea partner Tea Leaves, Railtown Cafe renown chef Dan Olson who catered the Golden Globes and Oscars Awards, The Vancouver Club and the Vancouver Symphony Orchestra.
The evening helped to establish Aberdeen Square as a sophisticated shopping mall that stands out from its competition. Over 170,000 social media engagements resulted from the evening and over 400 guests attended.
Belgard Kitchen Customer Appreciation Event
A realtor active in the local community wanted to host an intimate gathering for her loyal clientele, and hired our team to help create the decor, entertainment and food menu for the event.
This fun event included custom designed stickers for beer growlers for guests to take home, plenty of tasty share plates at Belgard Kitchen, a polaroid wall for take home memories, and a rustic theme crafted with a warm color palette, soothing mood lighting and autumn leaves.
Diner En Blanc 2016
SOCIAL MEDIA | STRATEGY
Our team was assigned to manage social updates and a 35ft media wall for one of the most anticipated annual event -- Diner En Blanc Vancouver (hosted by Concord Social). We successfully garnered large public interest, and over 1300 photos were taken and shared that evening. On top of managing the media wall, we also streamed live updates and post event content for the Concord Social Instagram and Facebook accounts.