Spotify Digital Audio Ads Are On The Rise

Did you know that Spotify offers digital audio marketing? Business owners who include this medium in their marketing mix could establish a competitive edge by reaching a truly engaged audience. According to Kantar’s Media Reactions Survey, Spotify ads are seen as more trustworthy than TikTok.

business, Business strategy, Cultural Marketing, entrepreneur, How To Guide, Social Commerce, Social Media Marketing, startup, Spotify Audio AdGuest UserDecember 14, 2021spotify, spotify ad, podcast, audiomarketing, spotifymusic

Marketing: What Is B2B?

What is B2B marketing? It's when you market to another business to sell your products and services. Learn specific tactics on how you can sell to other businesses efficiently to make their lives easier and make you more money in the long run.

business, marketing, Online Marketing, startupFlorence LeungAugust 3, 2017Catalyst Agentsbusiness, business to business, B2B Tactics, B2B examples, business strategy, marketing strategy

STRATEGY: How to Use Multi-Sided Platforms To Create The Network Effect

Multi-sided platforms have become much more commonplace with the advancement in technology, with more and more businesses starting up businesses online, taking on the role of facilitating opportunities between the two parties they bring together.

Online Marketing, startup, marketing, business, entrepreneurFlorence LeungJuly 28, 2017Catalyst Agentsbusiness strategy, Marketing Strategy, engagement strategy, multi-sided platforms, The Network Effect, marketing strategy, startup

Strategy: The Long-Tail Business Model & How You Can Use It To Compete Against Industry Giants

Long Tail Strategy - It is where you focus on a large number of products and offerings, with each selling in low volumes. Learn how you can use it so your startup can compete against industry giants.

marketing, startup, Online Marketing, Influencer MarketingFlorence LeungJuly 19, 2017Catalyst Agentsbusiness strategy, Marketing Strategy, Long-Tail Marketing, Niche Markets

On Branding: What Do You Want Your Customers To Say?

What's the most important question you should ask when coming up with your brand?

business, How To Guide, marketing, startupFlorence LeungJune 12, 2017Marketing Strategy, Branding, Marketing, marketing tips

Market Research: Focus Groups VS. Consumer Observation

Considering a new product, service or business? Where should you gather data that will help you make strategic decisions? Read this to find out more about the pros and cons of two common market research data gathering methods.