Posts in Influencer Marketing
Consumer Sentiment Towards Livestreaming is Changing: What Does This Mean for Luxury Brands?

The usual 'buy, buy, buy' Livestream tactic is quickly going out of style, so how can luxury brands creatively tap into the new slow living, down-to-earth Livestream style that is quickly gaining traction in the post-pandemic world?

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CASE STUDY: Chinese Influencer Marketing for Chefs Plate

Our Influencer Marketing Specialists collaborated with 15 Chinese influencers across YouTube and Little Red Book to promote the Chefs Plate meal kit delivery service to the Chinese community across Canada.

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Little Red Book Influencer Marketing: 3 Things to Check Before Spending Your Money

Little Red Book is definitely the new trending platform, and just like how influencers all made moves to set up their presence on TikTok when the new and hot platform came along, WeChat users are all migrating to Little Red Book or at least working to build both audiences at the same time. If you want to engage influencers on Little Red Book, you need to check these 3 things before putting any money down.

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4 Considerations to Build a Better Little Red Book Content Strategy & How to Apply Them to 3 Content Categories

In this blog post, we will cover 4 tips to build an authentic content strategy, and how to apply them in different content categories.

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